Tips On How To Find The Best Creative Design Agency

There are many creative design agencies out there. However, not all of them can provide you with the high-quality service you want. That is why you have to very careful when you are looking for a creative design agency in Northampton. You have to do everything in your power to ensure that you are choosing the right agency. Fortunately, there are simple things that you can do that can help choose the right creative design agency. The simple things that you should do include;

  1. Conduct research

You will be able to get information about different creative design agencies when you conduct research. As you conduct research, focus on gathering as much information as possible. You are likely to make the right choice when you have plenty of information on your fingertips. You should conduct research both online and offline. be wary of agencies that you can’t find much information about. It is never difficult to find information about reputable agencies. If you can’t find information about a given agency, it will be wise to raise a red flag.  Read More “Tips On How To Find The Best Creative Design Agency”

Expect Increasing Focus on Mobile Ranking Factors over the Coming Months

Google has recently made an announcement regarding the mobile index ranking factors, and how each of these factors will experience a shift in importance, or weight, in May. This is a follow-up of the much-publicised “Mobilegeddon”, which occurred roughly 11 months ago. What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was

What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was done to account for the different requirements of each user base; most importantly it looked at how compatible each website was for mobile, and gave those that had higher compatibility, that were “mobile-friendly”, an advantage over those that weren’t. A lot played into this besides the obvious matter of having pages fit the screen size of mobile devices, such as a separate speed test for mobile users and whether you have an app and so on.

This deviation between Google Mobile and the main Google Index was looked upon with dread by many in the internet environment; many believed it had tremendous potential for the disruption of the current search engine hierarchy – hence the term “Mobilegeddon”. While this fear was never really realised, the impact by no means went unnoticed, and it came with the promise of more changes in the future. This recent announcement by Google that informed everyone that the weighting behind some of the mobile ranking factors will be increased is, at least partly, a delivery on that promise.

So what does this mean for your business? Well, for starters, it means that if you haven’t already been convinced of the need for a mobile-friendly website by the current environment, the need is about to become a whole lot clearer. Saying that, if you’re currently ranking at the top of your search terms for most phrases with a non-mobile-friendly website, there is a good chance of you remaining near the top. The biggest impact will be felt by those businesses that are teetering between being in or out of a prominent position in the SERP’s, as this will likely give the required push to tip them over the edge.


Understanding the Impact of Intent

Intent defines a lot about where and how you should optimise content on a website. Many SEO’s overlook the importance of intent, but attracting traffic that lacks the intent to buy is going to be of limited value to a business.

Traditional search engine optimisation typically focusses on, or at leasts dreams of, achieving high level rankings in highly competitive search terms to draw in as much traffic as possible. However, often times a search term that attracts less traffic than another can produce a higher conversion rate. Why is this the case? This is because of intent. Often times the most traffic is attributed towards people looking for information, and often times they will focus on really generic terms. The more specific search terms generally bring in less traffic, but that traffic is of higher quality because they have shown a more clear intent to purchase an item.

The Importance of Conversion Rate Optimisation

Conversion rate is one of the most important KPI’s of an ecommerce website. Many people believe that it is all about traffic, but they’re wrong; you can’t have a successful online business without conversions, and you can’t have conversions without traffic; they’re both absolutely essential.

in website optimisation, it can be quite easy to build your amount of traffic up. There are a large number of ad services which will send massive amounts of traffic to you, but the conversion rate of that traffic is essentially 0.

This is just one example of how traffic is irrelevant if it doesn’t convert, but even in general SEO, if you optimise your site to bring in the largest audience, it doesn’t necessarily mean that it is going to bring in converting traffic.

If you look at content marketing as an example: Content marketing is essentially trying to produce content that people appreciate and take as fact. It draws people in, but doesn’t necessarily have the “hook” that most would associate with a marketing strategy. It is about developing presence as opposed to sales.

This is all well and good, but it does mean that your conversion rate is going to plummet. I’ll grant you, though, that if it is well done then content marketing can result in more sales.  The problem comes in though, when you begin to organise content to target people’s queries as opposed to those among them looking to make a purchase.

If you take a Microsoft Excel training company as an example: Microsoft Excel is just about one of the most widely used pieces of software in business, and there is a great gap in the potential of the software and people’s skills with it. Most searches online for Microsoft Excel are therefore generally about people looking for quick answers to singular solutions; a content marketing campaign’s solution to this would be to provide the answer and then promote the fact that you can answer these questions. The downside to this strategy though, is that you’ve given pride of placement on your website to achieve good rankings for the related search terms, and sacrificed an opportunity to produce content that targets converting traffic. There is limited capital on a website for promoting important content and establishing relevance, so it generally is preferred to promote content that converts.

Moving on from how generating traffic and generating conversion rates can be in opposition, there are a wide range of strategies that businesses and marketers can employ to improve conversion rates.

One of the favourite strategies that people employ is called AB testing. This is where you have two versions of the same webpage, each with slight variations. You let a sample of people interact with each version of the webpage and from there determine the conversion rate for each version.

AB testing, and other strategies to develop conversion rates, are often used with heatmap technology. This shows how people’s cursors have interacted with the page, which can give you useful insights into the psychology of your users. Typically you’ll be able to see whether your users are struggling to find content that they want to find, and if they aren’t interacting well with your dynamic content.

Another essential tool for conversion rate optimisation is Google Analytics and ecommerce tracking. Google Analytics isn’t essential as there are alternatives, but it is a very useful and completely free, including free online tutorials in using it. You can use the analytics platform to discover how users are flowing through your website; how many pages they have to visit before they convert and how and where they bounce off the website.

Using Facebook to Generate a Buzz

Developing interest in your business, brand, and products has always been one of the main goals of marketing. In some respects, the shift towards SEO has deviated from this, as all you’re doing is trying to gain a prominent position in listings which people have actively searched for; you’re not developing interest, you’re taking advantage of it. They’re essentially two sides of the same, but they’re still two different methods of marketing.

Facebook, unlike SEO, has a lot more potential for developing a buzz about products and trend-setting in general, and there are numerous techniques to employ which promise to achieve this. Your ability to put in place ad specifications is a great example technique that can potentially achieve this.

Facebook targeted ads are able to draw upon what is considered to be the largest database of personal information, to produce ads that can target people based upon a wide range of factors, such as personal interests, time of day, day of the week, day of the month, the time of year, relationship status, profession, age, and more. These factors can be used to achieve a large degree of exposure, and couple that with a creative ad that is able to attract attention, interest, and ultimately convert, then the chances of getting an exponential growth out of your marketing campaign will vastly increase.