Instagram vs Facebook Advertising: Which Is The Best?

Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years. Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your... Read More »

Don’t blog for the sake of it

There are many cases where a business feels obligated to update their blog, but many have barely anything to say, so it’s not a very interesting place for their visitors to find! That should not be the case, and you should never just blog for the sake of blogging. You have a golden opportunity to publish anything, so think carefully about the content that your visitors love and try to create something you can be proud of, and you may just get into the swing of things and do this on a regular basis. Google will recognise the difference between good quality information and half-hearted content, so don’t think a few words every week will boost your Google rankings. It... Read More »

Gaining Email Subscribers

Having a large number of email subscribers can really boost your business, especially if they originally found you because they were interested in your products or services. To ensure you’re picking up the right type of email subscribers, you could have an opt in contact form on your website, so anyone interested can quickly leave their information and know they’ll have access to your mail. To lure them in, you may have to give them a good few reasons as to why they should subscribe to your mail, such as: New product announcements Sales Advice As long as you can offer some value to your website visitors, many may choose to subscribe, and you can then reach then on a... Read More »

Making sure your website is optimised for desktop and mobile

With recent changes to googles search optimisation, including a separate index for desktop and mobile devices may see some businesses loose trade. If your website is not yet optimised for mobile you may see a decrease in traffic to your site. Mobiles and handheld devices are used more frequently for browsing the net than desktops, and by google having a separate index, those sites that are not mobile optimised will take a lower position on google. This can affect a business hugely as SEO takes time. Seeking an SEO specialist to help convert your site to be optimised for both desktop and mobile is paramount. Following this they can then to take correct action to improve your sites SEO for... Read More »

Benefits of getting an SSL certificate for your website

For the operators of a website, storing that information is a challenge of its own, but it’s only half the battle. First, one must get the customer to offer that information, and for them to have the peace of mind that in giving that information to someone, that the recipient of it will treat that data with the security that it rightly deserves. Of course, a visitor to a website has no idea how the data is stored by the website operator, they have to take that bit on trust that it is done correctly, but a huge step in demonstrating to a website visitor that a company is worthy of their trust is to establish their connection over an... Read More »