When it comes to re-designing your organisations website there are a few goals and objectives you should determine before jumping in at the deep end. Although the overall process doesn’t look particularly too difficult at a first glance, all of the phases within the web design process requires a substantial amount of hard work, skills with a clear mind of how you would like the project to end.
Generally a good place to start is to understand your customers thinking pattern thoroughly and make use of the best method to convey their needs and requirements to their respective market. Designing a website or having an agency carry this out can save time, however, it is critical that the agency is able to have insight into what your organisations customers are really looking for, otherwise known as customer choice factors.
Not having these CCF’s on your website could lead to reduce conversion rate and increased bounce rate.