For years now, people are talking about data being ‘the new oil.’ I’m sure you’ve all heard the saying!
But now, with many new ways to truly utilise data – several of which we’ve discussed during this blog article, like contextual technology – it’s perhaps more important than ever.
Brianna Brannan (of Digital Nomad Designs) believes that the gathering – and leverage – of that data, will form the planet of web design as we head deeper into 2020.
“No matter what industry we’re in, it’s becoming more and more valuable to gather data from users. I think that we’ll start to ascertain more web designs, supported user data.”
By performing more functionality and interface tests, we will see what users respond best to and mimic that within web designs. Websites are going to be designed around user behaviour.”
It’s certainly an exciting prospect to imagine a world of web design whereby decisions are supported by solid facts, instead of what we expect will work. That said, collecting data is an art form. Getting people to fill out and submit the shape may be a challenge in itself. Even after you collect information, you need to process it, right? And this suggests that you have simply got to put the knowledge into a spreadsheet, then analyse it all and tidy it up, and only then enter it into a CRM system. It is the processing of data collected via web forms that’s the most pain for businesses. Without being unfair, it’s a heavily manual and tedious process.
Like many individuals, you can almost certainly wait until you manually collect a good number of leads in your spreadsheet and only then transfer them to a CRM system. But that’s far too slow. No business wants to decrease the number of individuals that fill within the web forms. Still, each and each company wants to scale back the quantity of manual work that it takes to process these forms. Automation is the answer.
Of all the questions posed to internet designer, “What?” is perhaps the word that needs answering the most.
- What do site users need?
- What things frustrate site users?
- What am I able to neutralise this design to accomplish the site’s objectives?
- What’s wrong with the site?
- What’s right about the site?
- What are often made better?
Whether you need Web Design Wellingborough or are an experienced designer looking to improve form acquisition, you know the “what” you’ll be more prepared to collect data and use the information in the best possible way. Data collection and web design go hand in hand, but they can also be the worst of enemies. Make it work. Put in the time to answer those questions, and you’ll see results. Also consider automation, as it can help a great deal.