Making Your Website More Appealing To Gain Views

One way which you can help your website to gain more views is by making it more appealing. This is known to gain you more views and repeat visitors. The main reason why a more appealing website gains more views is because it is much easier to understand. If your website is easy to follow people will begin to recommend you more.

One of the main ways which you can make your website more appealing is by changing the colour scheme. You ideally want your colours to flow nicely together and not be contradicting. I find that plain white background allow your website to be more appealing.

Another aspect to consider is your websites layout. Does the layout flow and are they in good positions. For example, if someone wants to contact you, is it clear where they can find this? If your website is a shop, make sure the categories you are clear.

The Importance Market Research For Web Design

Market research is extremely important for lots of different aspects of businesses but people do not consider this for web design. However, it is just as important here as everywhere else. Today I am going to tell you why it is so important.

Market research in web design is extremely important as it helps to give you an understanding of what your customers would like. Having their input helps you to tailor the website to them and their needs. For example, you may think your website needs a blog section but your customers may not be interested in this at all.

Conducting market research will also help you to finalise any ideas you are struggling to put into place. For example, if you have two colour themes you like, asking your audience may help you to decide. This will also to help your customers to feel as if they have helped.

How to Attract Interest and prospective customers to your Website

Having a Website is an excellent source of advertisement for a business, however your website needs to be gaining hits in order to appear in top search engines.  There are several things a business can do to get more traffic (hits) to a website.

Social Media 
Having a social media account for your business and linking your website is a good way to increase traffic.  Link and share your business and ask other customers to review and share your website link.

Paying for a SEO (Search Engine Optimisation) service as part of your website management can benefit by increasing and maintaining a website visibility within search engines.

Leaflet advertising is also a source of advertising that is worth considering.  Be it leaflets, on vehicles, billboards or shopping bags.  Advertising your website and company name.

Having an eye catching website with an easy to remember website address is also key to a successful ranking on search engines.

Benefits Of Social Media Advertising

A lot of people use social media to advertise their company and brand. But what are the benefits of this? Is it really worth the extra time? Is it more beneficial than older styles of advertising?

One reason why social media advertising is beneficial is that a lot of people use social media! You will be reaching a wider audience by advertising on these platforms.
You can also target your adverts for certain people. When creating social media advertisement you will be able to let them new who your target audience is. This will allow them to direct these people to you.
Creating social media advertising is a lot less time-consuming. Once you have your basic idea, you can change this to suit all different social media platforms. You will not need to deliver leaflets etc. All you will need to do is put the post up and let the social media do its work.

Why is data collection so important in Web Design?

For years now, people are talking about data being ‘the new oil.’ I’m sure you’ve all heard the saying!

But now, with many new ways to truly utilise data – several of which we’ve discussed during this blog article, like contextual technology – it’s perhaps more important than ever.

Brianna Brannan (of Digital Nomad Designs) believes that the gathering – and leverage – of that data, will form the planet of web design as we head deeper into 2020. 

“No matter what industry we’re in, it’s becoming more and more valuable to gather data from users. I think that we’ll start to ascertain more web designs, supported user data.” 

By performing more functionality and interface tests, we will see what users respond best to and mimic that within web designs. Websites are going to be designed around user behaviour.”

It’s certainly an exciting prospect to imagine a world of web design whereby decisions are supported by solid facts, instead of what we expect will work. That said, collecting data is an art form. Getting people to fill out and submit the shape may be a challenge in itself. Even after you collect information, you need to process it, right? And this suggests that you have simply got to put the knowledge into a spreadsheet, then analyse it all and tidy it up, and only then enter it into a CRM system. It is the processing of data collected via web forms that’s the most pain for businesses. Without being unfair, it’s a heavily manual and tedious process.

Like many individuals, you can almost certainly wait until you manually collect a good number of leads in your spreadsheet and only then transfer them to a CRM system. But that’s far too slow. No business wants to decrease the number of individuals that fill within the web forms. Still, each and each company wants to scale back the quantity of manual work that it takes to process these forms. Automation is the answer.

Of all the questions posed to internet designer, “What?” is perhaps the word that needs answering the most.

Ask yourself…

  1. What do site users need?
  2. What things frustrate site users?
  3. What am I able to neutralise this design to accomplish the site’s objectives?
  4. What’s wrong with the site?
  5. What’s right about the site?
  6. What are often made better?

Whether you need Web Design Wellingborough or are an experienced designer looking to improve form acquisition, you know the “what” you’ll be more prepared to collect data and use the information in the best possible way. Data collection and web design go hand in hand, but they can also be the worst of enemies. Make it work. Put in the time to answer those questions, and you’ll see results. Also consider automation, as it can help a great deal.