A lot of people use social media to advertise their company and brand. But what are the benefits of this? Is it really worth the extra time? Is it more beneficial than older styles of advertising?
One reason why social media advertising is beneficial is that a lot of people use social media! You will be reaching a wider audience by advertising on these platforms.
You can also target your adverts for certain people. When creating social media advertisement you will be able to let them new who your target audience is. This will allow them to direct these people to you.
Creating social media advertising is a lot less time-consuming. Once you have your basic idea, you can change this to suit all different social media platforms. You will not need to deliver leaflets etc. All you will need to do is put the post up and let the social media do its work.