Instagram vs Facebook Advertising: Which Is The Best?

Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years. Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your... Read More »

Don’t blog for the sake of it

There are many cases where a business feels obligated to update their blog, but many have barely anything to say, so it’s not a very interesting place for their visitors to find! That should not be the case, and you should never just blog for the sake of blogging. You have a golden opportunity to publish anything, so think carefully about the content that your visitors love and try to create something you can be proud of, and you may just get into the swing of things and do this on a regular basis. Google will recognise the difference between good quality information and half-hearted content, so don’t think a few words every week will boost your Google rankings. It... Read More »

Social Media Marketing can improve your business

There are numerous ways in which you can market your business, but one method that is proving most effective at this time, is social media marketing. Social media platforms can be used to engage with customers, advertise your service or products or simply push people to your website. It is important to get the right balance of social media posts on your platforms, including eye-catching images, infographics, videos, blog posts, news and information. As well as regular posts you must engage with your followers with comments, likes and follows. You should create business accounts across the main social media platforms, including Twitter, Facebook, Instagram, Pinterest and Google Plus. It is important to keep each platform active with good quality content... Read More »

How Google+ can help your business

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users.  The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+. Search Engine Optimisation Impact on SEO, or organic search rankings, is the main reason a business should invest effort in... Read More »

Why you should never give up on traditional marketing

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today. Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional... Read More »