The Importance Market Research For Web Design

Market research is extremely important for lots of different aspects of businesses but people do not consider this for web design. However, it is just as important here as everywhere else. Today I am going to tell you why it is so important.

Market research in web design is extremely important as it helps to give you an understanding of what your customers would like. Having their input helps you to tailor the website to them and their needs. For example, you may think your website needs a blog section but your customers may not be interested in this at all.

Conducting market research will also help you to finalise any ideas you are struggling to put into place. For example, if you have two colour themes you like, asking your audience may help you to decide. This will also to help your customers to feel as if they have helped.

How to Attract Interest and prospective customers to your Website

Having a Website is an excellent source of advertisement for a business, however your website needs to be gaining hits in order to appear in top search engines.  There are several things a business can do to get more traffic (hits) to a website.

Social Media 
Having a social media account for your business and linking your website is a good way to increase traffic.  Link and share your business and ask other customers to review and share your website link.

SEO
Paying for a SEO (Search Engine Optimisation) service as part of your website management can benefit by increasing and maintaining a website visibility within search engines.

Advertising
Leaflet advertising is also a source of advertising that is worth considering.  Be it leaflets, on vehicles, billboards or shopping bags.  Advertising your website and company name.

Having an eye catching website with an easy to remember website address is also key to a successful ranking on search engines.

Benefits Of Social Media Advertising

A lot of people use social media to advertise their company and brand. But what are the benefits of this? Is it really worth the extra time? Is it more beneficial than older styles of advertising?

One reason why social media advertising is beneficial is that a lot of people use social media! You will be reaching a wider audience by advertising on these platforms.
You can also target your adverts for certain people. When creating social media advertisement you will be able to let them new who your target audience is. This will allow them to direct these people to you.
Creating social media advertising is a lot less time-consuming. Once you have your basic idea, you can change this to suit all different social media platforms. You will not need to deliver leaflets etc. All you will need to do is put the post up and let the social media do its work.

Why is data collection so important in Web Design?

For years now, people are talking about data being ‘the new oil.’ I’m sure you’ve all heard the saying!

But now, with many new ways to truly utilise data – several of which we’ve discussed during this blog article, like contextual technology – it’s perhaps more important than ever.

Brianna Brannan (of Digital Nomad Designs) believes that the gathering – and leverage – of that data, will form the planet of web design as we head deeper into 2020. 

“No matter what industry we’re in, it’s becoming more and more valuable to gather data from users. I think that we’ll start to ascertain more web designs, supported user data.” 

By performing more functionality and interface tests, we will see what users respond best to and mimic that within web designs. Websites are going to be designed around user behaviour.”

It’s certainly an exciting prospect to imagine a world of web design whereby decisions are supported by solid facts, instead of what we expect will work. That said, collecting data is an art form. Getting people to fill out and submit the shape may be a challenge in itself. Even after you collect information, you need to process it, right? And this suggests that you have simply got to put the knowledge into a spreadsheet, then analyse it all and tidy it up, and only then enter it into a CRM system. It is the processing of data collected via web forms that’s the most pain for businesses. Without being unfair, it’s a heavily manual and tedious process.

Like many individuals, you can almost certainly wait until you manually collect a good number of leads in your spreadsheet and only then transfer them to a CRM system. But that’s far too slow. No business wants to decrease the number of individuals that fill within the web forms. Still, each and each company wants to scale back the quantity of manual work that it takes to process these forms. Automation is the answer.

Of all the questions posed to internet designer, “What?” is perhaps the word that needs answering the most.

Ask yourself…

  1. What do site users need?
  2. What things frustrate site users?
  3. What am I able to neutralise this design to accomplish the site’s objectives?
  4. What’s wrong with the site?
  5. What’s right about the site?
  6. What are often made better?

Whether you need Web Design Wellingborough or are an experienced designer looking to improve form acquisition, you know the “what” you’ll be more prepared to collect data and use the information in the best possible way. Data collection and web design go hand in hand, but they can also be the worst of enemies. Make it work. Put in the time to answer those questions, and you’ll see results. Also consider automation, as it can help a great deal. 

Web Design Trends For 2020

Web design is always changing and evolving. In 2020, this is no different and web designers are always inventing new ways to push the boundary of what websites look and feel like. So, we will now take a closer look at a few 2020 trends so that you can apply them to your own websites.

One extremely popular trend is the use of dark mode on websites. This is exactly what it sounds like where the background of a website is black or very dark. As a result, it makes the images, buttons and other colored elements on the website, pop out. Also, due to the dark background this actually reduces eye strain of viewers.

Another popular trend is the use of hand drawn elements on a page which are quite imperfect. This actually makes websites seem more organic and human while also adding a great deal of personality to them. Perfectly created graphics have been the norm in web design for decades, so this shift to imperfect hand drawn images is a huge change. These elements have become so popular that hand drawn icons are also emerging.

Next, there is a greater use of layers, floating aspects as well as soft shadows on websites. This not only creates a more interesting 3D effect but also makes the entire site look more appealing. This is quite a change from the typical flat design of most websites. If you’re looking for Web Design Corby it’s best to choose a company experienced in all manner of designs, with a particular focus on user experience.

Photography is also being mixed with graphical elements. Basically, this is where there are photos on a page and there are other graphics or typography which are added on or around it. This helps to make websites more unique and stand out from the millions of other websites. This is almost like a collage type effect and is quite effective for branding.

Glowing colour schemes are also extremely popular in 2020. These create a very futuristic effect and they typically include colours such as pink, blue, purple etc. This type of design actually makes websites stand out and is a very daring colour combination and effect. This colour effect is also being combined with duotone web designs to create even more engaging visuals.

In conclusion, these are just a few of the most popular web design trends for 2020. There are many more trends and it is best to keep looking at others in order to find the best design trend to implement on your own websites.