How Google+ can help your business

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. 

The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+.

Search Engine Optimisation

Impact on SEO, or organic search rankings, is the main reason a business should invest effort in Google+. It is important to note that Google is the leading search engine for internet users. Businesses that post and share content with an active Google+ account have a higher ranking in search results. When Google+ users perform a search, specific business content is more visible. More importantly, Google+ offers a social way to communicate and interact with potential customers.

A business that generates more engagement has increased visibility in search results. It is important to remember that businesses need to post regularly in order to maximise results. Using Google+ to share and post can help content receive more user engagement. Google+ helps make engagement more social and visibility easier for businesses to attain.

Improved Presence

Google+ can help businesses build and maintain a presence. For instance, features such as Google+ Local Business Pages can tell users what a business entails as well as where a business is located. The Google+ Events feature can create calendar reminders to help active users stay up-to-date on future plans and promotional events. Google Maps and Places can also improve local search results. These features can help businesses gain awareness and improve presence.

Why you should never give up on traditional marketing

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today.

Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional techniques. You won’t regret it, as long as you’re communicating your message clearly and demonstrating your ability or the quality of your products and services that is!

Benefits of marketing with Pinterest.

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe.

Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site. As Pinterest is likewise similar to a social bookmarking site, it is less demanding to think of viable showcasing strategies to attract traffic for higher conversions and ROI.

Pinterest allows you to share visual substance by adding a Pin-It button to the visual content contained in your site. This will improve brand recognition and draw in your targeted audience. You can also utilize the Pinterest follow button to show your other web-based social networking accounts.

Involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard, especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.

Create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Facebook Advertising: The benefits many of the major social media networks hold private information from their users, but none do it quite as well as Facebook.

This isn’t necessarily a bad thing though because Facebook allows advertisers to target Facebook users who are relevant to them. This can be great for small and large companies as well as the users too – if they come across a business who sell the products they love.

With Facebook advertising, you’re able to not only target people of a certain age or sex, you can also target people by their interests, whether that be boxing, furniture, fashion or beauty. Let’s say you’re a new clothing brand and you have a similar style to ASOS or Topshop, you can actually people who already like these brands. This is a great way to reach the right type of customers and you can only do this on Facebook. It’s the king of targeted advertising and it’s helped many businesses gain followers, improve engagement and boost sales.

With Facebook your adverts are positioned in several places, including the news feed but you can choose to run your ads across all eligible placements on Facebook, Instagram and the Audience Network. Obviously fees will be higher if you were to promote your brand using all of these placement areas but it goes to show how powerful your campaign can be. Of course, like most social media platforms, Facebook also relies on visuals. Visuals play a huge part in making people act on adverts and engage so you need to upload a nice high quality visual for best results. Too much text in your image may mean Facebook reject it, so be sure to find the right balance between word and text. If you want to try out a new form of online advertising and have a company Facebook page, why not give it a go!

Being Relevant

Relevancy is one of the most famously used words in the SEO industry. For years, Google has been improving it’s algorithm to ensure only the most relevant websites are found for searches online. The latest updates from Google put even more emphasis on relevancy and we’re now getting to the stage where relevant content is more important than links and linkbuilding.

Don’t get us wrong; links are still a sign of your site’s popularity, so the more relevant ones you have, the higher your site will be for relevant phrases. That said, you now have to have good quality, relevant and engaging content to perform at the highest level. Many SEO agencies have essentially turned into ‘content marketing agencies’, improving rankings through high quality content and copywriting services. It’s a shift that’s taken place over the last couple of years and we’ll only see more emphasis on high quality content in the future.