Being Relevant

Relevancy is one of the most famously used words in the SEO industry. For years, Google has been improving it’s algorithm to ensure only the most relevant websites are found for searches online. The latest updates from Google put even more emphasis on relevancy and we’re now getting to the stage where relevant content is more important than links and linkbuilding. Don’t get us wrong; links are still a sign of your site’s popularity, so the more relevant ones you have, the higher your site will be for relevant phrases. That said, you now have to have good quality, relevant and engaging content to perform at the highest level. Many SEO agencies have essentially turned into ‘content marketing agencies’, improving... Read More »

Expect Increasing Focus on Mobile Ranking Factors over the Coming Months

Google has recently made an announcement regarding the mobile index ranking factors, and how each of these factors will experience a shift in importance, or weight, in May. This is a follow-up of the much-publicised “Mobilegeddon”, which occurred roughly 11 months ago. What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was done to account for the different requirements of each user base; most importantly it looked at... Read More »

Understanding the Impact of Intent

Intent defines a lot about where and how you should optimise content on a website. Many SEO’s overlook the importance of intent, but attracting traffic that lacks the intent to buy is going to be of limited value to a business. Traditional search engine optimisation typically focusses on, or at leasts dreams of, achieving high level rankings in highly competitive search terms to draw in as much traffic as possible. However, often times a search term that attracts less traffic than another can produce a higher conversion rate. Why is this the case? This is because of intent. Often times the most traffic is attributed towards people looking for information, and often times they will focus on really generic terms.... Read More »

Content Marketing for your Business

Content Marketing is a continuation of SEO and marketing of your website. It is basically a new way of marketing your website and products, where you create new and trendy content on your website and then market based upon the interesting and unique features offered on your website. This of course allows marketers to create a marketing campaign which is more efficiently targeted, based upon specific things which are more specific than previous marketing techniques. You could say that it is combining previous marketing techniques to create a campaign which helps to enhance your brand as a business, while also informing your potential clients about the unique input offered by your company. It primarily is a technique where you focus... Read More »

Search Engine Optimisation Experts Northampton

Over the years, there have been numerous changes in the communications sector. Technological advancements have rapidly led to the growth of online business transactions at the expense of the local shopping mall situation that has been around for years. In order to effectively compete with the huge number of online businesses, you need the support of Search Engine Optimisation Experts Northampton. The world is rapidly changing and everyone is keen to be a part of the modern day trend of things. There are numerous advantages of shopping online. This has led to a high demand of online marketing strategies. One of the most prominent and results oriented methods is search engine optimization. This is a sure way of attracting potential... Read More »