Making sure your website is optimised for desktop and mobile

With recent changes to googles search optimisation, including a separate index for desktop and mobile devices may see some businesses loose trade. If your website is not yet optimised for mobile you may see a decrease in traffic to your site. Mobiles and handheld devices are used more frequently for browsing the net than desktops, and by google having a separate index, those sites that are not mobile optimised will take a lower position on google. This can affect a business hugely as SEO takes time.

Seeking an SEO specialist to help convert your site to be optimised for both desktop and mobile is paramount. Following this they can then to take correct action to improve your sites SEO for both desktop and mobile, helping to boost your sites traffic and overall sales. SEO specialists can help keep your site active by adding fresh relevant content, letting google know you mean business.

Employing an SEO company to improve your businesses online presence

Do you feel you need to take your business to the next level? SEO experts can help you do just that. SEO companies can help optimise your positioning on search engines, increase your presence on social media platforms and improve overall leads to your website.

It is important that you do you research first, making sure the company can help you with your businesses own needs and requirements. An SEO service should be tailored to your company, meaning you only pay for what you need.

As previously mentioned, SEO companies should also be able to offer a social media marketing package, which when both work alongside one another is the best combination of online marketing strategies to help your business expand and succeed.

Hiring an SEO expert should be an easy process, always make sure you are happy following your initial consultation, making sure they can deliver everything you need.

Being Relevant

Relevancy is one of the most famously used words in the SEO industry. For years, Google has been improving it’s algorithm to ensure only the most relevant websites are found for searches online. The latest updates from Google put even more emphasis on relevancy and we’re now getting to the stage where relevant content is more important than links and linkbuilding.

Don’t get us wrong; links are still a sign of your site’s popularity, so the more relevant ones you have, the higher your site will be for relevant phrases. That said, you now have to have good quality, relevant and engaging content to perform at the highest level. Many SEO agencies have essentially turned into ‘content marketing agencies’, improving rankings through high quality content and copywriting services. It’s a shift that’s taken place over the last couple of years and we’ll only see more emphasis on high quality content in the future.

Expect Increasing Focus on Mobile Ranking Factors over the Coming Months

Google has recently made an announcement regarding the mobile index ranking factors, and how each of these factors will experience a shift in importance, or weight, in May. This is a follow-up of the much-publicised “Mobilegeddon”, which occurred roughly 11 months ago. What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was

What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was done to account for the different requirements of each user base; most importantly it looked at how compatible each website was for mobile, and gave those that had higher compatibility, that were “mobile-friendly”, an advantage over those that weren’t. A lot played into this besides the obvious matter of having pages fit the screen size of mobile devices, such as a separate speed test for mobile users and whether you have an app and so on.

This deviation between Google Mobile and the main Google Index was looked upon with dread by many in the internet environment; many believed it had tremendous potential for the disruption of the current search engine hierarchy – hence the term “Mobilegeddon”. While this fear was never really realised, the impact by no means went unnoticed, and it came with the promise of more changes in the future. This recent announcement by Google that informed everyone that the weighting behind some of the mobile ranking factors will be increased is, at least partly, a delivery on that promise.

So what does this mean for your business? Well, for starters, it means that if you haven’t already been convinced of the need for a mobile-friendly website by the current environment, the need is about to become a whole lot clearer. Saying that, if you’re currently ranking at the top of your search terms for most phrases with a non-mobile-friendly website, there is a good chance of you remaining near the top. The biggest impact will be felt by those businesses that are teetering between being in or out of a prominent position in the SERP’s, as this will likely give the required push to tip them over the edge.


Understanding the Impact of Intent

Intent defines a lot about where and how you should optimise content on a website. Many SEO’s overlook the importance of intent, but attracting traffic that lacks the intent to buy is going to be of limited value to a business.

Traditional search engine optimisation typically focusses on, or at leasts dreams of, achieving high level rankings in highly competitive search terms to draw in as much traffic as possible. However, often times a search term that attracts less traffic than another can produce a higher conversion rate. Why is this the case? This is because of intent. Often times the most traffic is attributed towards people looking for information, and often times they will focus on really generic terms. The more specific search terms generally bring in less traffic, but that traffic is of higher quality because they have shown a more clear intent to purchase an item.