Making money as an influencer on Instagram

Did you know that you can now make money as an ‘influencer’ on Instagram? If not here’s how it works:

Brands pay agencies money to seek out influencers (individuals who produce high-quality content and have a large following of real, engaging users). They then offer them a product free of charge, which they would like, promoted on their feed. The agency then organises a deadline with the influencer and awaits their content, submitting it for approval to the brand. If they like it then the post is published and the brand then pays out. It’s that simple. So if you have the ability to take stunning photos and can build followers quickly you can start making some serious money on Instagram. Many people are now involved in influencer marketing and one way in which you can tell is that their hashtags at the end of the post will include #ad.

Social Media Marketing can improve your business

There are numerous ways in which you can market your business, but one method that is proving most effective at this time, is social media marketing. Social media platforms can be used to engage with customers, advertise your service or products or simply push people to your website.

It is important to get the right balance of social media posts on your platforms, including eye-catching images, infographics, videos, blog posts, news and information. As well as regular posts you must engage with your followers with comments, likes and follows.

You should create business accounts across the main social media platforms, including Twitter, Facebook, Instagram, Pinterest and Google Plus. It is important to keep each platform active with good quality content and visuals.

It is important that you provide active links from posts back to your website, as this is a great way to drive new customers direct to more detailed information on your company.

The importance of using Google+ for businesses

Google+ usage has definitely increased over recent years and is becoming a must have social media marketing platform for many businesses. Currently, google+ has amassed more than 540 million active users, making it more popular than ever.

With 1 million daily active users of google +, you can imagine how important it is to get your business account up and running, as these users can turn into potential clients. This platform is a great way to market your products or services and keep consistent brand recognition across your other social channels.

Keeping a professional business presence on Google+ is a great way for your business to grow trust with google, as a search engine, and increase traffic to your website. Some important features of Google+ that can help with boosting your business; these include google maps and google places, all helping potential clients locate your services.  There is no better time to create your own Google+ business account and see what benefits it brings to your company.

Benefits of marketing with Pinterest.

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe.

Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site. As Pinterest is likewise similar to a social bookmarking site, it is less demanding to think of viable showcasing strategies to attract traffic for higher conversions and ROI.

Pinterest allows you to share visual substance by adding a Pin-It button to the visual content contained in your site. This will improve brand recognition and draw in your targeted audience. You can also utilize the Pinterest follow button to show your other web-based social networking accounts.

Involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard, especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.

Create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Importance of High End Visuals

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations.

rolex-463010_1920A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in the images, so this could involve a professional photoshoot just for your advertising campaigns. Having a series of images you can share on your website and social media channels is going to be hugely important but they have to be specific and aimed toward more affluent customers. Of course, the price of your product will likely deter certain people away from your brand which in many ways is good, and it’s important to make sure your marketing campaigns dig a little deeper and meet people who want to enjoy he greater things in life.

Usually, having high-end visuals can lead to organic features in magazines online and print publications. That said, one thing you never want to do is make your products easy to access. This is why limited edition products that only a small number of people can buy will have more of a reeling factor, whereby if people desire an item more they will work harder to get it. These are just some of the marketing tricks of the trade when it comes to luxury manufacturers and suppliers.