How To Successfully Target Your Advertisement

Advertising is key to the growth of your business. But for your advertisement to be successful you need to understand how to use targeted advertisement.

So, today we are going to share with you our tips for successfully targeting your advertisement.

Research Your Business Audience
The first step for any business is to research its audience. For you to be able to successfully target your audience with your advertisement you need to know key facts about them. This includes their gender, location, and spending habits. All of these facts will help you to target your advertisement directly to them.

Advertisement Type
Once you have learnt some key facts about your target audience you can begin to distinguish what type of advertisement will be best for them. For example, a younger audience will benefit more from social media advertisements. Whereas an older audience may benefit from billboard advertisements or newspaper advertisements. This will help you to know that your advertisement is the right style for your ideal audience.

Advertisement Copy
Another consideration you need to make to ensure your targetted advertisement is successful is the copy you are using. You need to ensure the copy is suitable for your ideal audience. The wording you choose to use can make or break your advertisement. It is what will draw your audience into your advertisement.

Colour Choices
Finally, you will need to consider your colour choices. The colours you use in your advertisement need to be suitable for your target audience and convey the correct message of your business. Younger generations tend to be drawn more towards bright colours, where older generations prefer more toned down colours.

These are a few of the considerations you need to have when creating your advertisement for a targetted audience. Use these ideas to create the perfect piece of advertisement.

Is Leaflet Advertising Truly Worth It?

Leaflet distribution is one of the more commonly known and most popular forms of advertising. With every home across the United Kingdom receiving leaflets through their doors on a weekly, possibly even daily basis. But is leaflet distribution really worth it?

Distributing leaflets to your local area takes up a lot of your precious time, time that could be spent doing other things. So whilst you may gain new customers by doing this, it is not always worth the time and cost.

Whilst leaflet distribution can gain you more customers, it is not always guaranteed. You may find that the amount of new customers and money you gain from leaflet distribution is not worth the time it takes you to distribute them.

It is common for leaflets to end up in the bins of homes across the united kingdom. this is a disheartening fact for people who deem leaflet distribution to be their most effective form of advertisement.

It is important to note that leaflet distribution is one of the most time-consuming forms of advertisement that you can use for your business. There are many cheaper and less time-consuming options out there such as social media.

However, leaflet distribution can be worth it for your business if you only want to focus on a local area. This is because it allows you to choose where you distribute your leaflets. Allowing you to know what area your business is being advertised in. As well as allowing you to always know the cost of advertising your business due to always using the same method for the same area.

Leaflet distribution is of course not the most effective form of advertisement and if you want your business to grow fast you should consider other advertising options. However, if you are only doing the work for a small extra income then leaflets will work in your favour for advertising to your local area.

Advertising Locally

For some businesses, it is ideal for them to advertise around their local area, due to this helping their business to grow more rapidly. Today, we are going to discuss some advertising techniques for those of you desiring to advertise locally.

Firstly, you should consider a magazine or newspaper advertisement. Most areas have a local newspaper, with some areas having local magazines too. This can help you to provide your details to a small area which you wish to work within.

Another way you could advertise your company locally is with billboard advertising. This will be displayed in one area of a town. Allowing your advertisement to be directed to this area and your geographic audience.

Finally, leaflets are an excellent option. Head out to the local shopping centres to hand out your very own leaflets. This will help you to choose who views your advertisement. Also ensuring they are form the local area.

Gaining Email Subscribers

Having a large number of email subscribers can really boost your business, especially if they originally found you because they were interested in your products or services. To ensure you’re picking up the right type of email subscribers, you could have an opt in contact form on your website, so anyone interested can quickly leave their information and know they’ll have access to your mail. To lure them in, you may have to give them a good few reasons as to why they should subscribe to your mail, such as:

  • New product announcements
  • Sales
  • Advice

As long as you can offer some value to your website visitors, many may choose to subscribe, and you can then reach then on a regular basis, engaging with them and building a relationship that possibly converts them into a customer. It does take time, effort and dedication to keep pushing for new subscribers, but it is worth it when you begin to capitalise on that investment.

Using Facebook to Generate a Buzz

Developing interest in your business, brand, and products has always been one of the main goals of marketing. In some respects, the shift towards SEO has deviated from this, as all you’re doing is trying to gain a prominent position in listings which people have actively searched for; you’re not developing interest, you’re taking advantage of it. They’re essentially two sides of the same, but they’re still two different methods of marketing.

Facebook, unlike SEO, has a lot more potential for developing a buzz about products and trend-setting in general, and there are numerous techniques to employ which promise to achieve this. Your ability to put in place ad specifications is a great example technique that can potentially achieve this.

Facebook targeted ads are able to draw upon what is considered to be the largest database of personal information, to produce ads that can target people based upon a wide range of factors, such as personal interests, time of day, day of the week, day of the month, the time of year, relationship status, profession, age, and more. These factors can be used to achieve a large degree of exposure, and couple that with a creative ad that is able to attract attention, interest, and ultimately convert, then the chances of getting an exponential growth out of your marketing campaign will vastly increase.