Is Leaflet Advertising Truly Worth It?

Leaflet distribution is one of the more commonly known and most popular forms of advertising. With every home across the United Kingdom receiving leaflets through their doors on a weekly, possibly even daily basis. But is leaflet distribution really worth it?

Distributing leaflets to your local area takes up a lot of your precious time, time that could be spent doing other things. So whilst you may gain new customers by doing this, it is not always worth the time and cost.

Whilst leaflet distribution can gain you more customers, it is not always guaranteed. You may find that the amount of new customers and money you gain from leaflet distribution is not worth the time it takes you to distribute them.

It is common for leaflets to end up in the bins of homes across the united kingdom. this is a disheartening fact for people who deem leaflet distribution to be their most effective form of advertisement.

It is important to note that leaflet distribution is one of the most time-consuming forms of advertisement that you can use for your business. There are many cheaper and less time-consuming options out there such as social media.

However, leaflet distribution can be worth it for your business if you only want to focus on a local area. This is because it allows you to choose where you distribute your leaflets. Allowing you to know what area your business is being advertised in. As well as allowing you to always know the cost of advertising your business due to always using the same method for the same area.

Leaflet distribution is of course not the most effective form of advertisement and if you want your business to grow fast you should consider other advertising options. However, if you are only doing the work for a small extra income then leaflets will work in your favour for advertising to your local area.

Advertising Locally

For some businesses, it is ideal for them to advertise around their local area, due to this helping their business to grow more rapidly. Today, we are going to discuss some advertising techniques for those of you desiring to advertise locally.

Firstly, you should consider a magazine or newspaper advertisement. Most areas have a local newspaper, with some areas having local magazines too. This can help you to provide your details to a small area which you wish to work within.

Another way you could advertise your company locally is with billboard advertising. This will be displayed in one area of a town. Allowing your advertisement to be directed to this area and your geographic audience.

Finally, leaflets are an excellent option. Head out to the local shopping centres to hand out your very own leaflets. This will help you to choose who views your advertisement. Also ensuring they are form the local area.

Gaining Email Subscribers

Having a large number of email subscribers can really boost your business, especially if they originally found you because they were interested in your products or services. To ensure you’re picking up the right type of email subscribers, you could have an opt in contact form on your website, so anyone interested can quickly leave their information and know they’ll have access to your mail. To lure them in, you may have to give them a good few reasons as to why they should subscribe to your mail, such as:

  • New product announcements
  • Sales
  • Advice

As long as you can offer some value to your website visitors, many may choose to subscribe, and you can then reach then on a regular basis, engaging with them and building a relationship that possibly converts them into a customer. It does take time, effort and dedication to keep pushing for new subscribers, but it is worth it when you begin to capitalise on that investment.

Using Facebook to Generate a Buzz

Developing interest in your business, brand, and products has always been one of the main goals of marketing. In some respects, the shift towards SEO has deviated from this, as all you’re doing is trying to gain a prominent position in listings which people have actively searched for; you’re not developing interest, you’re taking advantage of it. They’re essentially two sides of the same, but they’re still two different methods of marketing.

Facebook, unlike SEO, has a lot more potential for developing a buzz about products and trend-setting in general, and there are numerous techniques to employ which promise to achieve this. Your ability to put in place ad specifications is a great example technique that can potentially achieve this.

Facebook targeted ads are able to draw upon what is considered to be the largest database of personal information, to produce ads that can target people based upon a wide range of factors, such as personal interests, time of day, day of the week, day of the month, the time of year, relationship status, profession, age, and more. These factors can be used to achieve a large degree of exposure, and couple that with a creative ad that is able to attract attention, interest, and ultimately convert, then the chances of getting an exponential growth out of your marketing campaign will vastly increase.

Why Niche Businesses require Innovative Marketing

Marketing techniques are often spoken about with bold innovative companies that are immensely popular, and smaller niche businesses may find marketing difficult.

marketing

Content marketing is all about spreading the word and creating a buzz about your business, and that can be difficult if you’re businesses relates to a small niche area that not many people can relate too. That doesn’t mean that you can’t be innovative, but remember to focus on the interesting aspect of your business, because there is always something that makes a business interesting.

It could be a back-story, a product or a quite surprising fact and you have to use innovative marketing for areas of your business that your target audience can relate to. As a niche business you don’t need to make your content accessible to all types of audiences, you only have to focus on your customer base, and you’re likely to know what aspects they will be interested in.

Innovative marketing can work for multinational corporations as well as small specialist companies, and it’s all about finding the right approach.