Ecommerce Websites – Why great photography is key

If you’re selling products on your website, whether that’s garage doors, T-shirts, mobile phones, folders, carpets, curtains or fireplaces, you have to put effort into making your products look as desirable as possible.

With the right photographer you can drastically improve sales, so put down the mobile phone camera and hire a professional with their own studio! People should be able to see the true quality of your products and zoom in to different areas of the products. A well-lit photograph with the products in sharp focus and the background blurred will draw your visitors eyes to the relevant product, so make sure you don’t have any dull images on your website. If you need artistic direction, simply spend an hour or two looking at other brands to see the techniques they use. You can then replicate these and improve the quality of your own images.