Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years.
Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your target audience while video gives you up to 30 seconds. Since Instagram is a comparably new platform, it still offers a less competition for advertising and reaching audiences as compared to Facebook. Both platforms are powerful tools of marketing and provide numerous opportunities to engage customers.