How to Attract Interest and prospective customers to your Website

Having a Website is an excellent source of advertisement for a business, however your website needs to be gaining hits in order to appear in top search engines.  There are several things a business can do to get more traffic (hits) to a website.

Social Media 
Having a social media account for your business and linking your website is a good way to increase traffic.  Link and share your business and ask other customers to review and share your website link.

SEO
Paying for a SEO (Search Engine Optimisation) service as part of your website management can benefit by increasing and maintaining a website visibility within search engines.

Advertising
Leaflet advertising is also a source of advertising that is worth considering.  Be it leaflets, on vehicles, billboards or shopping bags.  Advertising your website and company name.

Having an eye catching website with an easy to remember website address is also key to a successful ranking on search engines.

Benefits Of Social Media Advertising

A lot of people use social media to advertise their company and brand. But what are the benefits of this? Is it really worth the extra time? Is it more beneficial than older styles of advertising?

One reason why social media advertising is beneficial is that a lot of people use social media! You will be reaching a wider audience by advertising on these platforms.
You can also target your adverts for certain people. When creating social media advertisement you will be able to let them new who your target audience is. This will allow them to direct these people to you.
Creating social media advertising is a lot less time-consuming. Once you have your basic idea, you can change this to suit all different social media platforms. You will not need to deliver leaflets etc. All you will need to do is put the post up and let the social media do its work.

Why is data collection so important in Web Design?

For years now, people are talking about data being ‘the new oil.’ I’m sure you’ve all heard the saying!

But now, with many new ways to truly utilise data – several of which we’ve discussed during this blog article, like contextual technology – it’s perhaps more important than ever.

Brianna Brannan (of Digital Nomad Designs) believes that the gathering – and leverage – of that data, will form the planet of web design as we head deeper into 2020. 

“No matter what industry we’re in, it’s becoming more and more valuable to gather data from users. I think that we’ll start to ascertain more web designs, supported user data.” 

By performing more functionality and interface tests, we will see what users respond best to and mimic that within web designs. Websites are going to be designed around user behaviour.”

It’s certainly an exciting prospect to imagine a world of web design whereby decisions are supported by solid facts, instead of what we expect will work. That said, collecting data is an art form. Getting people to fill out and submit the shape may be a challenge in itself. Even after you collect information, you need to process it, right? And this suggests that you have simply got to put the knowledge into a spreadsheet, then analyse it all and tidy it up, and only then enter it into a CRM system. It is the processing of data collected via web forms that’s the most pain for businesses. Without being unfair, it’s a heavily manual and tedious process.

Like many individuals, you can almost certainly wait until you manually collect a good number of leads in your spreadsheet and only then transfer them to a CRM system. But that’s far too slow. No business wants to decrease the number of individuals that fill within the web forms. Still, each and each company wants to scale back the quantity of manual work that it takes to process these forms. Automation is the answer.

Of all the questions posed to internet designer, “What?” is perhaps the word that needs answering the most.

Ask yourself…

  1. What do site users need?
  2. What things frustrate site users?
  3. What am I able to neutralise this design to accomplish the site’s objectives?
  4. What’s wrong with the site?
  5. What’s right about the site?
  6. What are often made better?

Whether you need Web Design Wellingborough or are an experienced designer looking to improve form acquisition, you know the “what” you’ll be more prepared to collect data and use the information in the best possible way. Data collection and web design go hand in hand, but they can also be the worst of enemies. Make it work. Put in the time to answer those questions, and you’ll see results. Also consider automation, as it can help a great deal. 

Web Design Trends For 2020

Web design is always changing and evolving. In 2020, this is no different and web designers are always inventing new ways to push the boundary of what websites look and feel like. So, we will now take a closer look at a few 2020 trends so that you can apply them to your own websites.

One extremely popular trend is the use of dark mode on websites. This is exactly what it sounds like where the background of a website is black or very dark. As a result, it makes the images, buttons and other colored elements on the website, pop out. Also, due to the dark background this actually reduces eye strain of viewers.

Another popular trend is the use of hand drawn elements on a page which are quite imperfect. This actually makes websites seem more organic and human while also adding a great deal of personality to them. Perfectly created graphics have been the norm in web design for decades, so this shift to imperfect hand drawn images is a huge change. These elements have become so popular that hand drawn icons are also emerging.

Next, there is a greater use of layers, floating aspects as well as soft shadows on websites. This not only creates a more interesting 3D effect but also makes the entire site look more appealing. This is quite a change from the typical flat design of most websites. If you’re looking for Web Design Corby it’s best to choose a company experienced in all manner of designs, with a particular focus on user experience.

Photography is also being mixed with graphical elements. Basically, this is where there are photos on a page and there are other graphics or typography which are added on or around it. This helps to make websites more unique and stand out from the millions of other websites. This is almost like a collage type effect and is quite effective for branding.

Glowing colour schemes are also extremely popular in 2020. These create a very futuristic effect and they typically include colours such as pink, blue, purple etc. This type of design actually makes websites stand out and is a very daring colour combination and effect. This colour effect is also being combined with duotone web designs to create even more engaging visuals.

In conclusion, these are just a few of the most popular web design trends for 2020. There are many more trends and it is best to keep looking at others in order to find the best design trend to implement on your own websites.

Can You Use Web Design To Get More Local Business?

Web design is definitely something you should invest in if you want to get more local business. If you want to know why this is the case, then you’ve come to the right place. Learn more here about how web design can help you if you have a local business. Know that many people these days will look a company up on the internet before they go to buy anything from it. Even if you have an online company, people are going to try to find information out about it before they buy anything. If you have a terrible website that doesn’t look its best because a professional didn’t put it together, people are less likely to work with your company. But, if you have a nice website that showcases all that your company can do for a potential customer, you are a lot more likely to win them over. It’s not that expensive to work with a web designer these days. For just a few hundred to a few thousand you’re going to be able to have a functional website that a lot of people will look at when they are interested in working with your business. The price is really going to depend on how much work a web designer is going to have to do to get your website up and running. If you’re trying to build an online store from the ground up that will cost you more than just editing an existing website to make it flow better. Make sure you work with a web designer that is able to get into touch with people that make good content. You want to make very sure that your website doesn’t have a lot of problems like words on it that are not spelled properly. There are a lot of people that come up with content that web designers can work with to make sure a website is up to par. Before your website goes live, ask to be shown it so you can see if it’s indeed ready for the public to look at and use. Now you have an idea of why you should work with a web designer if you have a local business. For those looking for web design Northampton, it is vital to do your research and check out company reviews before using their services for our own business. They can help you to reach out to many more customers in your area. Not only that, but you generally make more money off of their services than you put into them.