Gaining Email Subscribers

Having a large number of email subscribers can really boost your business, especially if they originally found you because they were interested in your products or services. To ensure you’re picking up the right type of email subscribers, you could have an opt in contact form on your website, so anyone interested can quickly leave their information and know they’ll have access to your mail. To lure them in, you may have to give them a good few reasons as to why they should subscribe to your mail, such as: New product announcements Sales Advice As long as you can offer some value to your website visitors, many may choose to subscribe, and you can then reach then on a... Read More »

Making sure your website is optimised for desktop and mobile

With recent changes to googles search optimisation, including a separate index for desktop and mobile devices may see some businesses loose trade. If your website is not yet optimised for mobile you may see a decrease in traffic to your site. Mobiles and handheld devices are used more frequently for browsing the net than desktops, and by google having a separate index, those sites that are not mobile optimised will take a lower position on google. This can affect a business hugely as SEO takes time. Seeking an SEO specialist to help convert your site to be optimised for both desktop and mobile is paramount. Following this they can then to take correct action to improve your sites SEO for... Read More »

Benefits of getting an SSL certificate for your website

For the operators of a website, storing that information is a challenge of its own, but it’s only half the battle. First, one must get the customer to offer that information, and for them to have the peace of mind that in giving that information to someone, that the recipient of it will treat that data with the security that it rightly deserves. Of course, a visitor to a website has no idea how the data is stored by the website operator, they have to take that bit on trust that it is done correctly, but a huge step in demonstrating to a website visitor that a company is worthy of their trust is to establish their connection over an... Read More »

Employing an SEO company to improve your businesses online presence

Do you feel you need to take your business to the next level? SEO experts can help you do just that. SEO companies can help optimise your positioning on search engines, increase your presence on social media platforms and improve overall leads to your website. It is important that you do you research first, making sure the company can help you with your businesses own needs and requirements. An SEO service should be tailored to your company, meaning you only pay for what you need. As previously mentioned, SEO companies should also be able to offer a social media marketing package, which when both work alongside one another is the best combination of online marketing strategies to help your business... Read More »

Social Media Marketing can improve your business

There are numerous ways in which you can market your business, but one method that is proving most effective at this time, is social media marketing. Social media platforms can be used to engage with customers, advertise your service or products or simply push people to your website. It is important to get the right balance of social media posts on your platforms, including eye-catching images, infographics, videos, blog posts, news and information. As well as regular posts you must engage with your followers with comments, likes and follows. You should create business accounts across the main social media platforms, including Twitter, Facebook, Instagram, Pinterest and Google Plus. It is important to keep each platform active with good quality content... Read More »