Why you should never give up on traditional marketing

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today. Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional... Read More »

Benefits of marketing with Pinterest.

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe. Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site.... Read More »

Importance of High End Visuals

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations. A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in... Read More »

Facebook Advertising: The benefits

Nowadays many of the major social media networks hold private information from their users, but none do it quite as well as Facebook. This isn’t necessarily a bad thing though because Facebook allows advertisers to target Facebook users who are relevant to them. This can be great for small and large companies as well as the users too – if they come across a business who sell the products they love. With Facebook advertising, you’re able to not only target people of a certain age or sex, you can also target people by their interests, whether that be boxing, furniture, fashion or beauty. Let’s say you’re a new clothing brand and you have a similar style to ASOS or Topshop,... Read More »

Social Media and the changing seasons

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get... Read More »