Importance of High End Visuals

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations. A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in... Read More »

Facebook Advertising: The benefits

Nowadays many of the major social media networks hold private information from their users, but none do it quite as well as Facebook. This isn’t necessarily a bad thing though because Facebook allows advertisers to target Facebook users who are relevant to them. This can be great for small and large companies as well as the users too – if they come across a business who sell the products they love. With Facebook advertising, you’re able to not only target people of a certain age or sex, you can also target people by their interests, whether that be boxing, furniture, fashion or beauty. Let’s say you’re a new clothing brand and you have a similar style to ASOS or Topshop,... Read More »

Social Media and the changing seasons

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get... Read More »

It’s content that counts

We all know how important it is to make a website that looks good, but the content you add to your website is key to its success. To get found more in Google, you need to provide articles that your target audience is asking. Let’s say you’re a printing company, you may want to answer a number of questions on your website such as how much does it cost, what is laser printing, how are brochures printed and how long does it take to print a magazine among other questions. The more questions you can answer, the more relevant you will be in the eyes of Google and that’s what you’ll need to do more frequently if you’d like to... Read More »

Ecommerce Websites – Why great photography is key

If you’re selling products on your website, whether that’s garage doors, T-shirts, mobile phones, folders, carpets, curtains or fireplaces, you have to put effort into making your products look as desirable as possible. With the right photographer you can drastically improve sales, so put down the mobile phone camera and hire a professional with their own studio! People should be able to see the true quality of your products and zoom in to different areas of the products. A well-lit photograph with the products in sharp focus and the background blurred will draw your visitors eyes to the relevant product, so make sure you don’t have any dull images on your website. If you need artistic direction, simply spend an... Read More »