Being Relevant

Relevancy is one of the most famously used words in the SEO industry. For years, Google has been improving it’s algorithm to ensure only the most relevant websites are found for searches online. The latest updates from Google put even more emphasis on relevancy and we’re now getting to the stage where relevant content is more important than links and linkbuilding. Don’t get us wrong; links are still a sign of your site’s popularity, so the more relevant ones you have, the higher your site will be for relevant phrases. That said, you now have to have good quality, relevant and engaging content to perform at the highest level. Many SEO agencies have essentially turned into ‘content marketing agencies’, improving... Read More »

One page websites – Great for CVs and portfolios

Many people like the idea of having a one page website; everything is in one place so it’s easy to use right? Not exactly, it’s not always easy to find the informaiton you’re looking for, and it doesn’t make it easy to add new content, whilst loading times can be effected if everything is on one single page. That said, there are circumstances where it can work very well and that’s for slick agency portfolios and resumes. With a clean and modern one page website, you can have all of your important information in one place, whether that’s images, job history or case studies. There’s a demand for one page websites and if you need something very easy for your... Read More »

What to look for in a content marketing agency

There are many content marketing agencies out there and if you know you need good quality content but don’t know what to look for in an agency, this post might help. Firstly make sure their copy is in order. Do the words they use persuade you to request their services? Do they tell you what they do clearly and concisely and have they developed a following for themselves? One of my favourite mottos is “if you can’t do the walk don’t do the talk” and there are way too many content marketing agencies out there without any proven experience or clientele. When you’re looking for a content marketing agency check out their social media channels, check their website and their... Read More »

Tips On How To Find The Best Creative Design Agency

There are many creative design agencies out there. However, not all of them can provide you with the high-quality service you want. That is why you have to very careful when you are looking for a creative design agency in Northampton. You have to do everything in your power to ensure that you are choosing the right agency. Fortunately, there are simple things that you can do that can help choose the right creative design agency. The simple things that you should do include; Conduct research You will be able to get information about different creative design agencies when you conduct research. As you conduct research, focus on gathering as much information as possible. You are likely to make the... Read More »

Expect Increasing Focus on Mobile Ranking Factors over the Coming Months

Google has recently made an announcement regarding the mobile index ranking factors, and how each of these factors will experience a shift in importance, or weight, in May. This is a follow-up of the much-publicised “Mobilegeddon”, which occurred roughly 11 months ago. What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was What happened then is that, for the first time, the results that were displayed in the search index for mobile users deviated from what other device users would see. This was done to account for the different requirements of each user base; most importantly it looked at... Read More »