Social Media and the changing seasons

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get your through the fall’ would be a good way to go. Whilst a fashion outlet may focus more on cosy and comfy clothes to ‘snuggle in beside the fire’. Whatever your products or service is, we’re sure you can find a way to tweak your content to match the season, so get creative and have a go now.