When you think about your website and the interest it is gaining, you only ever seem to think about how images and colours will impact it. The truth is, the full written content of your site can also impact the interest it is gaining. Whilst what you see is what gives your audience their first impression the written content is what needs to grab the attention and sell your business to the audience. The first sentence on your site needs to be attention-grabbing, a sentence that will want to make the audience find out more.
Your written website content does play a huge part in maintaining the interest of your website. You may find you are gaining a lot of views, but they are not staying for more than a few seconds. This will be because of your written content. You will find that having expertly written content will help to lengthen the stay of your website viewers.